Persuasive Effect of Stories — When Facts Are Weak Vs. Strong

Weak and strong (photo by Marilyn Swanson) By: Donald L Swanson Persuasion plays a pivotal role in all legal contexts: e.g., pleadings, motions, hearings, mediations, trials and appeals. A recent study on “Strategic Storytelling” [Fn. 1] looks at how the use of a story to present facts  works as a tool of persuasion. Prior research has... Continue Reading →

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